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Protecting our legacy and promoting our regional know-how in Oyonnax is our commitment from the beginning, among other choices we are standing for.
The choice of value
is what makes the difference and the authenticity of our Maison for which we care so much, as it has been, for over 50 years, beating the creative and productive pulse of the area.
The choice to promote our talents
rooted for several generations in this legendary valley from which is born the intact know-how of hair accessories.
The choice of an outstanding product
with noble materials coming from neighbouring countries, a source of constantly renewed creativity, a symbol of French elegance.
The choice of Made in France
Because as entrepreneurs, it is our duty to promote our craftsmanship as much and as far as possible, which contributes to the French cultural exception.
And the choice of local production involves much more than just a product
It takes part to the thrive of a culture by protecting local labour force. We are therefore very proud to invest all our stamina and our creativity in a constant quest for worth.
Through the signature of Alexandre de Paris
come and discover with us our daily commitment together with our craftspeople, enlightened by our ancient history promoting French quality.
Fabienne Bailly & Sébastien Bailly, Founders of Maison Alexandre de Paris
Une région, une matière, un savoir-faire ancestral
The historic cradle of handmade hair accessories, Oyonnax has been famous for its ancient tradition of craftsmanship since the middle of XIXth century.
In this remote area between Lyon and Geneva, during endless hard winters, the farmers used to carve combs from boxwood or horn, until cotton resin, also known as cellulose acetate was invented at the end of the XIXth century.
Running small workshops with apprentices, craftsmen would compete with creativity as can be seen through the collections of Oyonnax Museum "Musée du Peigne et de la Plasturgie".
True little works of art of extreme delicacy, the richly ornamented, sculpted combs, sometimes set with stones, were used to dress the noble and bourgeois heads of the early twentieth century.
Félix Huchard's original workshop was created in 1947.
Alexandre de Paris, story of a French vision
Throughout the XXth century, the history of the workshop is influenced by the creativity of three famous contemporary characters, which reflects the French culture and nurtures the French know-how.
1971, a star is born
The first one, master of "Haute Coiffure", born Louis Alexandre Raimon, gives his name to the brand: Alexandre de Paris. Also known as the "Sphinx", he is a distinguished figure of Paris high society, worshipped by American movies stars as much as the Monegasque aristocracy.
He is the one who designed the very first piece out of a long collection of high-end accessories, the iconic Vendôme Comb. Inspired by the famous jewellers' hub in Paris, he has it crafted in Félix Huchard's workshop.
The second one is an artist, the French poet Jean Cocteau, who draws the impressive Sphinx as a gesture of his friendship for the famous hairdresser. This drawing will permeate the aura of the brand and be the symbol of these hair accessories with a Parisian elegance for the next 30 years.
The 80's: Japan's enthusiasm
Henceforth, Japan, enthralled by the unique know-how of hair accessories thoroughly handmade in France, becomes the first international market, counting up to 20 boutiques.
1989 opening of the Parisian flagship
The opening of the flagship 235 rue St Honoré, followed by a shop in shop in Galeries Lafayette Haussmann, sets the pace of international growth, at the dawn of the 90's.
1992-1995 French aura in China
In turn, China falls for French creativity. Starting with Hong Kong, up to 60 Alexandre de Paris boutiques will flourish in Taiwan and mainland China.
The 2000's: from Manufacture to Maison
At first, they were merely - however official and exclusive - manufacturer of Alexandre de Paris hair accessories, mostly for Asia and foreign tourists in France. But they had the purpose of uniting the craftsmanship and the brand: the duet of visionary entrepreneurs, Fabienne Bailly and Sébastien Bailly, eventually manages to acquire the ownership of the brand Alexandre de Paris to strengthen the French know-how. Now the headquarters in Oyonnax host all the expertise: from the Creative Studio to the Sales and Marketing team, from the local workshop to the international distribution network.
And this is how Alexandre de Paris becomes a Maison of fashion accessories for hair.
2010 The first Vendôme hair jaw clip
A hair clip thought of as a jewel, the body of which is covered with a fine gold plating.
The 2010's: the international influence of Made in France
Under the lead of Fabienne and Sébastien, Maison Alexandre de Paris is developing and growing worldwide (Brazil, USA, Central and Northern Europe). The next challenging step is the re-conquest of the French market through the emphasis on the excellence of the French craftsmanship.
Up to date, the original creations of Maison Alexandre de Paris - also a member of Comité Vendôme- are distributed in 200 points of sale all over the world (besides the self-operated omni-channels) and renew its expression territory, meeting with its French and foreign customers.
Working with heart and hands in the Manufacture and Couture Atelier
Two workshops: Oyonnax and Paris
Carried by the talent of its craftsmen, some of them in the Maison for over 36 years, the brand's artisanal know-how favours the sense of detail and pervades the Jura manufacture with meticulousness at each stage of manufacturing. Likewise, the Parisian sewing workshop, fashioning headbands and textile accessories, meets the requirements of manual Haute-Couture finishes.
A thorough quality control
Recognizable by its golden A seal, each Alexandre de Paris hair accessory is certified Handmade in France. Its quality is ensured by a thorough quality control that includes sorting non-conforming parts, controlling the maintenance of pearls and crystals and verifying the proper functioning of the fastenings.
A know-how of excellence where Time rules
Many steps are often necessary to craft one single piece whose noble materials (acetate, crystal, silk, velvet, fur) are carefully outsourced in Europe only.
Blossom of a Camélia
No less than one full training year in the Manufacture and 8 steps are needed to bring to life one of Maison Alexandre de Paris iconic pieces, the Camélia, made from cellulose acetate, whose heart is embedded with Swarovski crystals: manual layering, semi-automatic cutting of the bicolour material, hot curving, old-fashioned polishing, in barrels during 48 hours, final hand polishing, crystals or pearls embedding and assembly of the petals on the A-sealed basis.
An ambassador of a true Métier d'art stemming from Patrimoine vivant (Living Heritage), Maison Alexandre de Paris has been showcasing its collections twice a year since 2002, for France and overseas.
The soul of Paris in the hair
Relying on more than 75 years of experience with a unique know-how, Alexandre de Paris makes a shift in 2019 as it strengthens its brand's territory. So does its style, infused with the couture sprit of the Parisian fashion shows and nurtured by its understanding of the youngest generations' codes.
Keeping with the eternal French elegance, this so Parisian "je ne sais quoi", Maison Alexandre de Paris widens its creative field and asserts itself as a brand of fashion accessories for hair, proposing a head signature for each and every woman, whatever her style, whatever her mood, in daylight or at night.
Since the beginnings at the core of Alexandre de Paris' style, pearls, camellias and bows have become real icons over the years. They are steadily reinvented, changing for new colors or materials, and complemented with seasonal collections (Art Déco, Romantiques, Rivieras, Nautiques, Couture).
Jaw clips, barrettes, headbands and the iconic Pince Vendôme, heir of the Vendôme comb, have become the must haves of all women of all ages: from Paris to Tokyo, from Hong Kong to Shanghai, from New York City to Sao Paulo, these elegant aesthetes, these city-fashionistas wear proudly their Alexandre de Paris fashion accessory, signing their style to the tip of hair.
A style to the tip of hair...